“Physics envy. The lure of reducing complex problems to basic physical principles has dominated the philosophy of science since Descartes’s failed attempt some four centuries ago to explain cognition by the actions of swirling vortices of atoms dancing their way to consciousness. Such Cartesian dreams provide a sense of certainty, but they quickly fade in the face of the complexities of biology. We should be exploring consciousness at the neural level and higher, where the arrow of causal analysis points up toward such principles as emergence and self-organization. Biology envy.” 

Michael Shermer, “Quantum Quackery” (Scientific American, January 2005)